CDF CONSULTING

Data-driven Ecommerce and Business advisory firm with a unique methodology to deliver clients-tailored strategies that accelerate growth.

We work with Fashion, Beauty, Lifestyle D2C Ecommerce or multichannel retailers. CDFC helps you re-develop relationships with your customers and transform the way your business operates.

CASE STUDIES

CABANA LIFE

CABANA LIFE

BEAUTY BIO

BEAUTY BIO

LILLA P

LILLA P

OUR SERVICES

  • DATA & ANALYTICS

    Financial Modeling & Reporting
    Custom Analytics & KPI Dashboards
    Data Visualization

  • STRATEGY

    Proprietary Initial Audit
    Customer Acquisition & Retention
    Inventory & Planning Analysis

  • E-COMMERCE

    Agency Management
    Monthly E-Commerce Strategy & Execution
    UI/UX Analysis, Heat Mapping & Strategy

  • BRANDING

    Digital Brand Bible
    Brand Strategy & Positioning
    Website Redesign

MEET THE FOUNDER

DEVIN FITZPATRICK

With her unique and one-of-a-kind individual methodology that has proven successful at all companies, Devin formed CDF Consulting in 2014 to help brands understand and expand their e-commerce business efficiently and successfully.

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FEATURED CLIENTS

TESTIMONIALS

  • During the time I worked with Devin at Chanel, she was a true team player who works collaboratively and productively with others to achieve shared goals. She had taken on several areas of responsibility that has built her leadership skills, allowing her to manage projects with minimal guidance. She always looks for new ways to learn and grow to help her team and career. Devin is an asset to any team!

    R. SHANDLER,
    Chanel


  • “If I were to start an ecommerce company tomorrow, my very first order of business would be to recruit Devin. While Devin certainly possess many highly desirable traits: positive, energetic, knowledgeable, and detail-oriented with a never say die attitude, in my opinion Devin’s real gift lies in her ability to inspire confidence in her clients by helping them find the right path forward for their business. Over the last three years, I have enjoyed watching Devin re-energize clients who have become paralyzed by a daunting eCommerce landscape into emboldened, confident and decisive leaders who are once again having fun running their company.”

    TONY DUDA,
    Rakuten Marketing

  • “Devin Fitzpatrick play an instrumental role in growing our e-commerce over the past two years. She has helped us set strategy, analyze the data, direct and PUSH our PPC & SEO agencies, lead our internal staff and provide critical direction on new hires. She is a TRUE team player and Cabana Life’s one stop shop in directing and managing all of our e-commerce needs. She has always guided us in making thoughtful decisions on when/how to spend advertising and marketing dollars and paving the path to reach our sales goals.”

    ALYSSA ADAMS,
    Founder, Cabana Life

  • “Devin is exceptional! When we were totally overwhelmed and stuck so she stepped into the role of CEO. Devin helped us stay on course and stay focused on launching our brand and website. Her organization was superior. She was amazing with project management, she organized our profit and loss statements, and has acute attention to detail. Her team is also fantastic to work with. Thanks to Devin we actually were able to launch our website and got us off the ground!”

    HILDE SCHIRMER,
    Bodhi Vida

  • “I was very much impressed with the way Devin was able to turn a nearly nonexistent department into an exceedingly profitable one. Her industry experience and sense of organization allowed for efficient and effective project and people management which not only made her successful in her role but also a delight to partner with on internal business initiatives as well as company-wide marketing strategies.”

    MARGARET HEAPHY,
    J.McLaughlin

  • “From the moment I spoke with Devin, I knew that we would work incredibly well together. She has not only been a mentor for me, but also a friend. She is the person I reach out to to bounce ideas off of, and she always responds back incredibly quickly (even late at night or weekends), with thoughtful insight and advice. She continues to push our team to get where we need and want to be with detailed strategies, inspiration and motivates us to move forward so that we can grow our brand. She is incredibly easy to speak with and I always feel comfortable going to her for any advice I am struggling with. I enjoy her witty personality and she always pushes me, in a positive way to continue to make strides not only in my own position but for the brand as a whole. Our team leans on her for her e-commerce strategies, as her retail background has proven to showcase her incredible vision to take our brand to the next level. We implement her advice and guidance and we continue to see the positive impact her contributions make for our brand.”

    LAUREN ALLEVA,
    Cabana Life