The Founder and CEO of CDF Consulting is Devin Fitzpatrick, an ecommerce industry leader, with a Columbia University and FIT education and an entrepreneurial spirit. Throughout her career, Devin has defined and implemented the digital strategy of some of the top global luxury brands in the world.

Devin has 15 years of industry experience delivering sales growth for nascent and mature online businesses in the fashion and beauty industries. She works on every account, smoothly integrating with client teams, and personally oversees all aspects of client projects.

Devin was a key member of the team that formed the global ecommerce platform for Chanel, Inc., which grew into a $20MM business. With her analytical and acquisition plus retention techniques and strategies, she has consistently doubled her clients business year over year.

Wanting to offer the feel of an ‘in house’ digital strategist rather than an agency, Devin works personally with all our clients. She brings with her a warm nature, an exceptional understanding of the digital space and an eye for detail.

She accompanies this with a driven work ethic. Many of our clients have become good friends and Devin’s reputation for exceptional results has become well known in the industry.



During the time I worked with Devin at Chanel, she was a true team player who works collaboratively and productively with others to achieve shared goals. She had taken on several areas of responsibility that has built her leadership skills, allowing her to manage projects with minimal guidance. She always looks for new ways to learn and grow to help her team and career. Devin is an asset to any team!
— R. Shandler, CHANEL