We are substantially different than a “traditional” marketer and digital agency. 

When you work with CDFC, you experience unique processes and unmatched methods. Our CEO quarterbacks every partnership, and our strategists execute the roadmap with your team.

NO SILO-01.png

We integrate with your team—we don’t work in silos.

The power between advisor and client comes from a close collaboration. We seamlessly work with all of your teams—internal, external, agencies and PE firms—to become a cohesive unit that is result-driven.


Devin Fitzpatrick

founder & ceo

Devin Fitzpatrick, Founder & CEO of CDF Consulting, is a force to be reckoned with. With over 15 years of industry experience, she is known as an ecommerce and digital marketing leader with an entrepreneurial spirit.

She graduated with her BA from Columbia University and her Master’s in Global Marketing and Management from Fashion Institute of Technology (FIT), and has defined and implemented digital strategies for some of the top Fortune 500 Companies.

Her career accelerated at CHANEL, where she was a key member of the team that formed the global commerce platform, which grew into a multi-million dollar business. Based on her achievements at CHANEL, Devin was consistently recruited by industry leaders to steer and grow multiple businesses, such as J.McLaughlin, Maggy London, Mally Beauty, and Donna Morgan.

With her unique and one-of-a-kind individual methodology that has proven successful at all companies, Devin formed CDF Consulting in 2014 to help brands understand and expand their ecommerce business efficiently and successfully.

Wanted to offer the feel of an “in house” digital strategist, Devin works one-on-one with each client to integrate with business teams, and personally oversees all aspects of client projects.



What is CDF Consulting?

We are an Ecommerce and Digital Marketing Advisory firm that specializes in partnering with D2C brands to grow and scale their ecommerce business. We work with and provide strategic guidance to your C-suite and teams, as well as strategic partners.

Where are you located, and how do you work with clients outside of your local area?

We are located in Baltimore, MD and have clients located all over the United States and internationally. In this ever-connected world, CDFC relies heavily on video and phone conference calls, e-mail, and online meeting tools to work with our clients and strategic partners. We are available to visit you at your offices and on-site for necessary projects.

Do you provide client references?

CDFC is happy to provide client references to serious prospects once we have held initial discussions and have tentatively agreed on the scope and structure of an engagement. Please also refer to our case studies that showcase our current and past client work.

My company has proprietary information. Do you sign non-disclosure agreements?

Once we have determined that there is a good match between your needs and CDFC’s capabilities, we can send you a mutual non-disclosure agreement. This agreement protects both parties from disclosure of confidential information. And, if you become a client of CDFC, our standard contract provides ample protection that covers most circumstances.

What types of clients does CDFC work with?

CDFC specializes in retail working with clients from startups to multimillion dollar companies in a wide variety of industries. Depending on the revenue and size of your company, our processes are custom tailored to your brand’s needs.

Why does my ecommerce business need CDFC?

We help brands understand and expand their ecommerce business efficiently and successfully using our unique, individual and successful methodology.

How does CDFC fit in with my company?

CDFC works together with your CEO, founders, C-Suite, teams and agencies to advise and guide you to make the right data-driven decisions for your business. By also implementing our proven methodology will help to add real results and bottom-line value to your brand.

How do I know if CDFC is a good match for my business?

You can get a general idea of whether or not CDFC is a potential fit for your business on our website by learning more here. We will be happy to discuss your situation confidentially, and will let you know whether or not we think we are a good fit for your organization.

How do I contact CDFC for a consultation?

Please fill out out our contact form and questionnaire to get started. This is a free, brief meeting in which we learn about each other and we get a deeper picture of your situation. If there’s mutual interest, we work together to scope out a project. After that, we execute the standard paperwork and get started. We look forward to hearing from you.