We are substantially different than a “traditional” marketer OR A digital agency. 

bottom-line VALUE = real results.

CDFC is your advisor in the complex world of digital marketing and Ecommerce. Your investment will help and guide you and your team to make the right decisions and implement our proven methodology to transform your B2C business.

We focus on NET PROFIT. Gross revenue is not the mark of excellence.

With an unbiased perspective, we provide a unique area of expertise that’s driven by performance processes to accelerate Ecommerce sales growth. CDFC audits your entire company from inventory, margins, balance sheets, omni-channel, ROAS, operations and beyond.

Devin Fitzpatrick

founder & ceo


Devin Fitzpatrick, Founder & CEO of CDF Consulting, is a force to be reckoned with.

With her unique and one-of-a-kind individual methodology that has proven successful at all companies, Devin formed CDF Consulting in 2014 to help brands understand and expand their ecommerce business efficiently and successfully.

With over 15 years of industry experience, she is known as an ecommerce and digital marketing leader with an entrepreneurial spirit. She graduated with her BA from Columbia University and her Master’s in Global Marketing and Management from Fashion Institute of Technology (FIT), and has defined and implemented digital strategies for some of the top Fortune 500 Companies.

Her career accelerated at CHANEL, where she was a key member of the team that formed the global commerce platform, which grew into a multi-million dollar business. Based on her achievements at CHANEL, Devin was consistently recruited by industry leaders to steer and grow multiple businesses, such as J.McLaughlin, Maggy London, Mally Beauty, and Donna Morgan.

Wanted to offer the feel of an “in house” digital strategist, Devin works one-on-one with each client to integrate with business teams, and personally oversees all aspects of client projects.