WHAT WE DO
We work with Fashion, Beauty, Lifestyle D2C Ecommerce or multichannel retailers. CDFC helps you re-develop relationships with your customers and transform the way your business operates. We offer the feel of an “in-house” digital strategist, work one-on-one with each client to integrate with business teams, and personally oversee all aspects of client projects.
OUR SERVICES
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STRATEGY
Proprietary Initial & Quarterly
Audits Customer Acquisition & Retention
Paid Agency Management -
BRANDING
Digital Brand Bible
Brand Strategy & Positioning
Digital Customer Engagement & Activation -
DATA & ANALYTICS
Financial Modeling & Reporting
Custom Analytics & KPI Dashboards
Data Visualization -
E-COMMERCE
Agency Management
High-Level Monthly E-Commerce
Strategy & Execution
Inventory & Planning Analysis
UI/UX Analysis, Heat Mapping & Strategy
MEET THE FOUNDER
DEVIN FITZPATRICK
With her unique and one-of-a-kind individual methodology that has proven successful at all companies, Devin formed CDF Consulting in 2014 to help brands understand and expand their e-commerce business efficiently and successfully.
With over 15 years of industry experience, she is known as an e-commerce and digital marketing leader with an entrepreneurial spirit. She graduated with her BA from Columbia University and her Master’s in Global Marketing and Management from the Fashion Institute of Technology (FIT) and has defined and implemented digital strategies for some of the top Fortune 500 Companies.
Her career accelerated at CHANEL, where she was a key member of the team that formed the global commerce platform, which grew into a multi-million dollar business. Based on her achievements at CHANEL, Devin was consistently recruited by industry leaders to steer and grow multiple businesses, such as J. McLaughlin, Maggy London, Mally Beauty, and Donna Morgan.
Wanted to offer the feel of an “in-house” digital strategist, Devin works one-on-one with each client to integrate with business teams and personally oversees all aspects of client projects.
PRESS
TESTIMONIALS