KAREE HAYS
SERVICES
eCommerce Strategy
Email Marketing
SMS Marketing
Affiliate Marketing
Paid Media Management
Subscription Strategy
Full Funnel Marketing Development
THE CHALLENGE OBJECTIVE
Karee Hays had successfully built a loyal customer base organically through its highly regarded Medi Spa presence in Nashville. While the in-clinic business continued to thrive, Ecommerce remained an underdeveloped opportunity with significant room for growth.
The brand partnered with CDFC to establish a scalable Ecommerce foundation that would allow Karee Hays to transition from primarily in-clinic sales to a digitally driven business model. The objective was to build the infrastructure, channels, and customer journey necessary to support long-term Ecommerce growth and customer retention.
THE RESULTS
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YoY Growth in the Ecommerce Business
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YoY Increase in Ecommerce Orders
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YoY Increase in Website Sessions
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Growth in Subscription Business
BUILDING THE ECOMMERCE FOUNDATION
CDFC focused first on creating a strong digital marketing ecosystem that would support sustainable Ecommerce growth. This included establishing and optimizing core retention and acquisition channels such as Email, SMS, Affiliate Marketing, and Paid Search.
By implementing a full funnel marketing strategy, the brand was able to move beyond relying solely on existing spa clientele and begin driving consistent online customer acquisition and retention. Strategic lifecycle marketing campaigns, automated retention flows, and targeted paid search initiatives helped increase both customer engagement and conversion rates across the Ecommerce experience.
EXPANDING BEYOND IN-CLINIC SALES
A major focus of the engagement was shifting customer behavior from one-time in-clinic purchases to recurring Ecommerce transactions. CDFC developed strategies centered around subscription growth, retention marketing, and digital product discovery to create a more predictable and scalable revenue stream.
Additionally, Affiliate Marketing partnerships helped increase brand awareness and introduce Karee Hays products to new audiences outside of the local Nashville market, further fueling Ecommerce expansion and customer acquisition opportunities.
