A. SOLIANI
SERVICES
Paid Media Management
eCommerce Team Management
Strategic and Monthly Planning
Affiliate Marketing
Influencer Seeding Strategy
Creative Strategy & Testing
Audience Expansion
THE CHALLENGE OBJECTIVE
While A. Soliani had built a strong foundation with loyal returning customers, growth had plateaued due to over-reliance on the brand’s existing customer base and core demographic. Paid media performance was heavily concentrated within familiar audiences, limiting scale and restricting customer acquisition opportunities.
The primary objective was to break outside of the brand’s current audience ecosystem and introduce A. Soliani to entirely new customer segments, all while maintaining efficient acquisition costs and protecting overall business health.
THE RESULTS
-
YoY Increase in New Customer Acquisition
-
YoY Increase in Paid Social New Customers
-
YoY Increase in Affiliate New Customers
-
YoY Increase in Sessions
EXPANDING BEYOND THE EXISING AUDIENCE
CDFC developed a customer acquisition strategy focused on reaching untapped audiences through a combination of Paid Media and Affiliate Marketing initiatives.
Within Paid Media, the strategy shifted toward aggressive audience and creative testing. Rather than relying heavily on historical audiences and Lookalike segments, campaigns were optimized to prospect broader, interest-based, and behavioral audiences designed to attract a new type of customer. Creative testing also became a major focus, with new messaging, visuals, and formats developed specifically to resonate with audiences outside of A. Soliani’s traditional demographic.
By continuously testing and iterating on audience segmentation and creative performance, CDFC was able to identify scalable acquisition opportunities and significantly increase new customer growth across Paid Social channels.
AFFILIATE & INFLUENCER GROWTH STRATEGY
To further expand reach and brand discovery, CDFC implemented a robust Affiliate and Influencer gifting strategy designed to place A. Soliani products in front of entirely new audiences.
Through targeted influencer partnerships and strategic product seeding, the brand was able to generate authentic content, increase brand visibility, and drive high-intent traffic from audiences previously unfamiliar with A. Soliani. The affiliate channel quickly became a major driver of customer acquisition, delivering strong incremental growth and expanding the brand’s awareness across new demographics.
